Team wondering how close they can get to Helvetica before people assume it’s Helvetica

November 9, 2015

Designers at St Louis startup GoSour are currently stuck in debate over how close their product’s typeface can be to Helvetica before people think they’ve just used Helvetica.

While the team wants to have a clean, Swiss, realist typeface in GoSour, they’re also terrified that people will assume they used Helvetica Neue and are therefore unoriginal bores.

Potential alternatives that the team tried include Nimbus Sans, Aktiv Grotesk, and Franklin Gothic. While all these typefaces match the criteria GoSour are aiming for, and fit well with the product’s character, the team are still dubious.

We reached out to team lead Jane Nguyen for a comment on the matter. Shit, this is, like, actually quite hard” she told us.

The designers seemed to agree that Helvetica is lifeless and ubiquitous, whereas all the alternatives are cool and edgy and graphic designers in New York seem to use them a lot for some reason.

At time of publication, the designers were reportedly trying out Neue Haas Grotesk, with one of the team shouting Wait, someone open Frank Chimero’s website. What’s he used?’”

Sadly posted on November 9, 2015 by Zander Brade


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